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Association de Lutte contre la Délinquance Economique
Business Intelligence
CHALLENGES OF INTELLIGENCE 
 
Market and financial dimension of economic activities took unparalleled importance and international competitive pressure gradually affects all sectors. Now the relations of cooperation -competition develop between nations, economic blocs (NAFTA, EU , Asia, South East ) , regions and companies at the rate of complex logic and sometimes contradictory. In this context , the strategic business efficiency based on the deployment of real business intelligence features, major levers for economic performance and employment . 
 
Business intelligence becomes a full-fledged tool for knowledge and understanding of the realities of permanent markets , techniques and ways of thinking of competitors, their cultures, their intentions and capabilities to implement . It is then defined as the set of coordinates research, treatment, distribution and protection of valuable information to economic actors, legally obtained . 
 
 
DEFINITION 
 
Economic and Competitive Intelligence (IEC) is a unifying art proven techniques , ancient or modern . It aims to acquire, validate, process information ( useful) to transform it into information, advice or recommendation in for decision making . Its main objective is to make "smart" companies engaged in national or international economic competition . In just a recognition , albeit belated , a highly professional activity , Mr Edouard Balladur , the then Prime Minister , decided in April 1995 the creation of a Committee for the competitiveness and economic security (ESAC) , directly attached to Matignon, event described as important for France that decentralization whose purpose is the establishment of a national practice of economic intelligence. 
 
Since everyone always dream , in fact , possess, just in time , as a decisive asset in the commercial confrontation or negotiation, knowledge that others do not have , or on the contrary , they would like to keep secret. That is the competitive advantage that can provide the professional practice of the IEC , which involves mastering a methodology and means of observation , acquisition and adequate treatment. 
The heart of the methodology is the expression of strategic or tactical priorities , the finding of lack of information gain (or the identification of the information to be protected) and the establishment of guidelines standby or action to be in application. Means - IT and telecom - are those of a logical process of variable amounts of data and useful knowledge, known , observed or discovered , internal or external, their interpretation , their recovery, their synthesis and their communication just in time. It should also be noted that the techniques used in IEC resemble more those , globalized and multi application used in data acquisition , observation, recognition, synthesis and development of transmission to decision-making bodies , whether in the military field (knowledge of the battlefield , electronic warfare, mission preparation , C3I , etc ... ) or in the civilian sector ( geographic information system , demographics, traffic , etc. . ) . It is in this aspect that must be considered IEC, discipline involving experts, strong culture practicing foreign languages ​​and high-level conceptual, and not as a range of techniques for acquiring information by all possible . means 
 
 
ECONOMIC INTELLIGENCE IN THE WORLD 
 
In the current context of global economic competition , analysis of foreign economic intelligence systems helps explain why market economies have produced strategic management systems perform better than the other information. Business intelligence is developed on historical and cultural foundations in different forms in Germany , Japan, the United States and Sweden. 
 
 
STRENGTHS AND WEAKNESSES 
 
Despite some experts developed initiatives that have highlighted the importance of strategic intelligence , efforts benefit only companies in sensitized areas on alert, such as eg aerospace, telecommunications and energy , revealing the weak mobilization of a large part of the manufacturing sector . 
Two major obstacles still stand in the wide dissemination of the practice of economic intelligence. On the one hand , both "informative" function clearly identified by companies - the protection of their industrial heritage and technological intelligence - show a partial conception of economic intelligence. In addition, this watch based on innovation and the commercialization of products developed over the past two decades in large groups, but remains in its infancy in the vast majority of SMEs. On the other hand , all the national actors have not really realized that the competitiveness and defense of employment also depend on the strategic management of economic information. This results in a lack of knowledge of mechanisms implemented by offensive production systems, a fuzzy assessment of threats and often a serious deficit of strategic adjustment . The perception of complex environments requires a review of ways of thinking and behavior of all economic actors. In this regard , in response to the lack of real dialogue between the actors of the French economic intelligence , as well as under-utilization of national competence centers , several substantive guidance deems necessary. Staffs groups such as those responsible for SMEs must now be involved in the implementation of business intelligence and foremost articulate their policies, information needs developed . Creating leaders of the business intelligence function within the organization must accompany the establishment of a flexible networked organization , awareness and involvement of trade unions in all these reforms becoming a pledge efficiency. 
 
 
RESULTS 
 
Actions taken appear to be the best way to judge the value of an activity of economic intelligence. A watch that does not allow to guide management decisions would not be needed. The effectiveness of the activity is quantifiable . Several indicators are possible. The evolution of market share is one. Change it after a decision based on a share competitive intelligence will highlight the merits or evil based tool , the organization put in place. Alternatively we can think in terms of financial goals and profitability targets. Overall it seems more valuable to judge in terms of profits generated by the business intelligence and in terms of investment in the business. 
 
Knowing the market , potential suppliers and future developments of new products is the first No. 1 goal of any business. Do not be aware of would be suicide on the edge of a nascent twenty-first century .

"Staying in the ignorance of the situation of the enemy is the ultimate barbarism" said the Chinese SUN TZU (fifth century BC - J.C.).